The Colours by Kohler India Palette collection has been unveiled by the brand as a new series of bathroom fixture finish options that draw influence from Indian heritage.
The collection includes three color options including The Peacock, The Truffle and The Thunder Grey, which are all characterized by their rich finish. The Peacock draws influence from the namesake bird, while The Truffle is inspired by the Thar Desert and The Thunder Grey by the beauty of monsoon season.
The Colours by Kohler India Palette collection and campaign was explained by President, Kohler K&B India, Middle East and Sub Saharan Africa Salil Sadanandan who said, "The digital first campaign featuring Twinkle Khanna showcases the magical inspiration behind each colour. With this new meticulously researched range of colors for India, our customers can personalize their bath space to reflect their own unique style."
Indian Culture-Inspired Bathroom Fixtures
The Colours by Kohler India Palette is Tasteful
Trend Themes
1. Indian Culture-inspired Bathroom Fixtures - Opportunity for brands to tap into cultural influences to create unique bathroom fixture options that cater to diverse customer preferences.
2. Rich Finish Color Options - Demand for bathroom fixtures with rich and vibrant color options that add a touch of luxury and personality to the overall design.
3. Digital-first Campaigns - The use of digital platforms to showcase and promote bathroom fixture collections, enabling brands to reach a wider audience and engage customers in a more immersive way.
Industry Implications
1. Home Decor - Integration of culturally-inspired bathroom fixtures into the home decor industry, catering to customers seeking unique and personalized design elements.
2. Interior Design - Collaboration opportunities between bathroom fixture brands and interior designers to create customized bathroom spaces that reflect individual styles and cultural influences.
3. Digital Marketing - Growth of digital marketing strategies in the bathroom fixture industry, allowing brands to effectively showcase their products and engage with customers through immersive online campaigns.