With winter in full force, many consumers are looking to spring makeup trends to help them make it through the cooler months -- Colourpop's Love Struck' collection gives consumers something to look forward to, with its first ever eye shadow collection.
Colourpop is a brand that's known for offering more audacious looks, appealing to those who love bold and experimental colorways. This latest drop features five palettes, with five shades in each, resulting in a total of 25 new colorways. Ranging from metallics and mattes to glitters, this collection offers something to help achieve a variety of looks for the season and beyond. Each palette retails for just $10 USD and is available online on January 7th.
Color-Filled Eye Shadow Collections
Colourpop's 'Love Struck' Collection Consists of Five Palettes
Trend Themes
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Spring Eye Shadow Trends — Innovative brands can create eco-friendly and allergy-safe eye shadow collections that align with spring cosmetic trends.
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Minimal Packaging Trends — Brands can create eye shadow collections with minimal, eco-friendly packaging that offer a more sustainable delivery method.
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Customizable Palette Trends — Innovative brands can create customizable palettes that allow consumers to mix and match their favorite shades.
Industry Implications
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Cosmetic Industry — Cosmetic brands can incorporate more daring colors and finishes to their collections for fashion-conscious and adventurous consumers.
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Eco-friendly Industry — Brands catering to the eco-friendly movement may look to improve eye shadow formulas to be more sustainably conscious and hypoallergenic.
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Fashion Industry — Fashion designers can incorporate bold and experimental colorways into their designs, using eye shadow collections such as Colourpop's 'Love Struck' to inspire new looks for the season.