This highly-customizable ‘Color-In’ dress by Berber Soepboer and Michiel Schuurman lets you decide the color scheme of your dress. Soepboer says that "When everything is still possible, the world seems an incredible place," and it’s a great philosophy for her designs.
Owners of the ‘Color-In’ dress basically start from a black and white canvas, and the possibilities are just endless. Your finished dress design is all up to you and your fantasy, style and sense of fashion. From now on, we’ll be able to accessorize our dresses just by grabbing a couple of markers!
Coloring On Clothing
Soepboer & Schuurman Let You Personalize Your Prints
Trend Themes
1. Customizable Clothing - Developing more affordable and accessible ways for consumers to customize their clothes opens up new markets for designers and manufacturers.
2. Interactive Fashion - Incorporating interactive elements into clothing that allow consumers to modify and personalize their purchases creates a unique and engaging experience, which can increase customer loyalty.
3. Artistic Collaborations - Artists and designers have the opportunity to team up and create unique clothing lines that fuse fashion and art, appealing to a wider audience of consumers.
Industry Implications
1. Fashion - Fashion designers and retailers can expand their product offerings by incorporating customizable clothing options, creating a more personalized experience for consumers.
2. Textile Manufacturing - Developing new printing technologies that allow for more affordable and sustainable customization options can give manufacturers a competitive edge and expand their customer base.
3. Art - Artists and designers can collaborate to create unique clothing collections, which can broaden their reach and create new revenue streams.