The colorpop X Becky G collaboration is sure to appeal to makeup wearers everywhere, as the line includes a versatile palette, that still maintains the colorful aesthetic of the star who worked on it.
Becky G is an American singer and songwriter who is known for her eclectic style. The singer is typically seen sporting bright colors, and daring looks, making this cosmetic collaboration one that's both fun and incredibly unique. standouts from the Viva line include glistening eyeshadows that arrive in gold, pink, orange and green. What's more is that the selected colorways are inspired by the singer's Spanish background. On Instagram, Becky G shared her feelings about the line by saying ""I’m so excited and happy to be able to share even more of my culture and roots with you all through this beautiful summer collection."
Colorful Singer-Made Eyeshadows
The Colorpop X Becky G Line features 4 Bright Looks
Trend Themes
1. Celebrity Collaborations - Opportunity for brands to collaborate with a celebrity with a unique style to create a one-of-a-kind product line that appeals to a wider audience.
2. Cultural Inspirations - Opportunity for brands to draw inspiration from diverse cultural backgrounds to create standout product lines that resonate with a diverse customer base.
3. Bold and Bright Makeup - Opportunity for brands to offer fun and unique makeup looks that break away from traditional norms and appeal to a younger and more diverse audience.
Industry Implications
1. Cosmetics - Cosmetic companies can take inspiration from musicians, artists, and other influencers to create unique product lines that appeal to a wider audience.
2. Fashion - Fashion brands can collaborate with celebrities and artists to create bold and unique fashion items inspired by diverse cultures and styles.
3. Entertainment - Opportunity for brands in the entertainment industry, such as music labels, to collaborate with fashion and cosmetic brands to create unique product lines that resonate with fans.