Art director Hedvig A Kushner collaborated with photographer Michael Kushner to create this playful color experiment, which pairs pantone swatches with colorful smoothies. These bright and vibrant images display the use of hues and allows designers to get an intensified visual description of artistic tints and shades.
The project is titled Pantone Smoothies and it features many colors including red, pink, blue and green. The smoothies are wonderful sources of inspiration when it comes to color because they combine various colorful ingredients to make one beautiful shade – just like paint.
Each image shows the top of a glass that is filled with a colorful smoothie, which is sitting next to an identical-colored pantone swatch. In addition to these images, there are also pictures that display the ingredients that were used to make the smoothie. This allows the viewer to gain a visual observation of how to achieve each color -- or how to recreate the smoothie.
Pantone-Paired Smoothies
These Images Show a Paint Swatch Next to a Identically Colorful Smoothie
Trend Themes
1. Color-inspired Food and Beverage - Disruptive innovation opportunities lie in creating food and beverage products that are visually inspired by specific colors, providing a unique sensory experience.
2. Visual Marketing Through Color Pairings - Opportunities exist in using color pairings, such as Pantone swatches next to corresponding products, to create visually appealing marketing campaigns that draw attention and evoke emotions.
3. Cross-industry Collaboration for Visual Inspiration - Collaborations between creative professionals, such as art directors and photographers, can lead to new ideas and innovative approaches for showcasing products, colors, and artistic concepts.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities are present in the food and beverage industry by incorporating color-focused marketing and creating visually captivating products.
2. Design and Advertising - The design and advertising industry can explore disruptive innovation by incorporating visual marketing strategies that leverage color pairings to enhance brand communication and engagement.
3. Creative Arts and Photography - Disruptive innovation opportunities arise in the creative arts and photography industry by experimenting with cross-disciplinary collaborations that result in visually arresting work, such as the Pantone Smoothies project.