Contemporary skateboard brand Palace and famed German photographer Jürgen Teller join forces on the company's Spring 2018 lookbook. The image series accentuates bold and colorful Gopnik streetwear on a sketchy urban background. From nostalgic 80s-styled color block pullover windbreakers and trousers with psychedelic motifs to mid-top loafers with a luxurious snakeskin texture and matching tracksuit sets, the bright hues and material combinations clash with the unkempt city environment.
Fully embracing the concept of fashion inclusivity and the colorful Gopnik streetwear style, Jürgen Teller has photographed a middle aged man, who is wearing the aforementioned mit-top loafers, styled with neon green athletic trunks. The poses are unmistakably inspired by Russian culture, exposing the raw reality of Eastern Europe, while counterbalancing it with patterned color designs.
Photo Credits: Jürgen Teller
Colorful Gopnik Streetwear
Palace Launches a 2018 Lookbook with Street Culture References
Trend Themes
1. Gopnik Streetwear - Disruptive innovation opportunity: Create a streetwear brand that combines bold colors and psychedelic motifs with elements of raw Eastern European culture.
2. Fashion Inclusivity - Disruptive innovation opportunity: Develop a brand that promotes fashion inclusivity by featuring diverse models of different ages and body types.
3. Color Block Windbreakers - Disruptive innovation opportunity: Design color block windbreakers that incorporate nostalgic 80s aesthetics and unique material combinations.
Industry Implications
1. Skateboard Fashion - Disruptive innovation opportunity: Introduce innovative skatewear designs that draw inspiration from cultural references such as Gopnik streetwear.
2. Photography - Disruptive innovation opportunity: Explore new ways of capturing and portraying fashion by collaborating with renowned photographers like Jürgen Teller.
3. Footwear - Disruptive innovation opportunity: Create mid-top loafers with unique textures and patterns, catering to the growing demand for statement footwear.