This color guide by The Logo Company sheds light onto what feelings certain brand logos give to the public.
The image takes a large amount of known logos and divides them into color categories. It then reveals how each brand communicates to the customer as a result.
Branding is a very calculated and intentional part of business. Millions of dollars and loads of time are put into displaying a certain feeling, lifestyle or image to the customer. Everything from the wording to even the imagery is carefully chosen.
This color guide is a perfect example of just how much even the specific color is an integral part of the branding process. It may also explain why logos evolve so frequently as time goes on to stay modern and relevant.
Logo Analysis Color Guides
This Color Guide Identifies What Emotions Popular Logos Communicate
Trend Themes
1. Color Psychology in Branding - Identifying the emotional impact of colors in branding can lead to innovative strategies for creating brand experiences that resonate with customers.
2. Data-driven Logo Design - Using data analysis to understand how different logos communicate to the public can inform logo design choices and help create more effective brand identities.
3. Evolution of Logos - The constantly evolving nature of logos indicates the importance of staying current and relevant, providing opportunities for disruptive innovation in brand identity design and marketing.
Industry Implications
1. Marketing and Advertising - Applying color psychology in branding strategies can revolutionize marketing and advertising campaigns, helping businesses create more compelling and resonant brand experiences.
2. Design and Branding - Data-driven logo design can transform the way businesses approach branding and design, providing opportunities for disruptive innovation in the design and branding industry.
3. Consumer Research and Insights - Studying the emotional impact of logos and brand colors can provide valuable consumer insights, enabling businesses to create more targeted and effective branding strategies.