This advertisement titled Collapsing Cooling Towers is an effort by Ecotricity to get people to move away from power-plant-made energy and onto greener energy. Ecotricity is fed up with the Big Six who are six companies that control energy in Great Britain. According to Ecotricity, the Big Six have "complex tariffs, awful customer service and the dire lack of investment in new sources of green energy."
This commercial features large power plants with added faces and arms. As their demolition begins, they begin to silently scream in terror as gorgeous opera music covers it up. This commercial is pretty hilarious just because the towers are caught so off guard that their demise is quite entertaining.
Ecotricity's 'Dump the Big Six' campaign is sure to turn heads with the Collapsing Cooling Towers commercial.
Personified Pillar Commercials
Collapsing Cooling Towers is a Sight of Devastating Demolition
Trend Themes
1. Renewable Energy Transition - The Collapsing Cooling Towers commercial highlights the shift towards greener energy sources and encourages people to move away from power-plant-made energy.
2. Disruption in Energy Sector - Ecotricity's 'Dump the Big Six' campaign challenges the dominance of the Big Six energy companies in Great Britain by offering alternative options and criticizing their complex tariffs and poor customer service.
3. Emotional Advertising - The use of personified pillars and the juxtaposition of opera music and terrifying demolition in the commercial demonstrate the potential for emotional advertising to capture attention and create memorable experiences.
Industry Implications
1. Renewable Energy - The shift towards greener energy sources presents disruptive innovation opportunities for companies in the renewable energy sector to offer alternative energy solutions and challenge the dominance of traditional power companies.
2. Advertising and Marketing - The Collapsing Cooling Towers commercial exemplifies the power of creative and emotional advertising strategies to engage and persuade consumers, highlighting the potential for innovative approaches in the advertising and marketing industry.
3. Energy Services - The criticism of the Big Six energy companies' poor customer service in the 'Dump the Big Six' campaign opens up opportunities for disruptive innovation in the energy services industry, encouraging the development of customer-centric and sustainable energy solutions.