Cold cream is a powerful all-in-one skincare product that can be used to moisturize, treat acne, deeply cleanse and remove makeup. The product has been used by women for hundreds of years, with many consumers associating it with luxurious, vintage Hollywood glamour rituals. While cold creams of the past have been formulated with mineral oils and sulfates, a new wave of cold cream products are being introduced with lightweight, non-comedogenic formulas that won't clog the pores.
Kate Somerville's Cold Cream offers a new take on an old product, touting it as "not your grandmother's cold cream." The skincare product boasts a whipped formula that helps to remove everything from dirt and oil to mascara. Based on the results of an independent clinical study, Kate Somerville notes that "100% of women showed highly significant improvement in skin moisturization" after just one use of the Cold Cream.
Whipped Multipurpose Creams
Kate Somerville Cold Cream is Light, Floral and Non-Comedogenic
Trend Themes
1. Lightweight Cold Creams - Developing lightweight formulas for cold creams can disrupt the traditional heavy, pore-clogging cold creams and cater to modern consumers' preferences.
2. Multipurpose Skincare Products - Expanding the functionality of skincare products, like cold creams, to offer multiple benefits such as moisturizing, treating acne, and removing makeup can provide a disruptive innovation opportunity.
3. Reviving Vintage Skincare Rituals - Bringing back and modernizing classic skincare rituals like using cold creams can tap into the nostalgia and appeal of vintage Hollywood glamour, attracting a new generation of consumers.
Industry Implications
1. Skincare Industry - The skincare industry can seize the opportunity to develop and market lightweight, multipurpose cold cream products to meet the evolving preferences of health-conscious consumers.
2. Beauty and Cosmetics Industry - Beauty and cosmetics companies can explore the revival of vintage skincare rituals, like cold cream usage, as a unique selling point to differentiate their products and attract nostalgia-seeking consumers.
3. Research and Development (R&D) - Investing in research and development to create innovative formulas for lightweight, multipurpose cold creams can open up new avenues for disruptive product launches and market growth.