Swedish-based graphic designer Lachlan Bullock is the creative force behind this Grönstedts Le National cognac branding example. Though a new version of the heritage liquor is released every year in June as part of a national celebration in Sweden, this year's limited edition bottle is a standout thanks to its heritage-themed design style.
Bullock's cognac branding features a historical label and graphic that are paired with gilded font, authentication stamps and a maker's seal that can be found inside of the liquor's stunning box. This Grönstedts Le National visual concept also extends to the brand's other promotional materials and is synonymous with the company's historic origins and its dedication to both quality products and the satisfaction of its consumers.
Heritage Cognac Branding
The Grönstedts Le National Visual Identity References History
Trend Themes
1. Heritage-themed Design - Opportunity for disruptive innovation by infusing traditional design elements with a modern twist.
2. Limited Edition Releases - Opportunity for disruptive innovation by creating scarcity and exclusivity through limited edition products.
3. Authenticity and History - Opportunity for disruptive innovation by leveraging the power of authenticity and communicating historical brand narratives.
Industry Implications
1. Alcohol and Spirits - Opportunity for disruptive innovation by reimagining branding strategies to evoke heritage and craftsmanship in the alcohol industry.
2. Packaging and Labeling - Opportunity for disruptive innovation by incorporating unique design elements and storytelling techniques in packaging and labeling for consumer products.
3. Luxury Goods - Opportunity for disruptive innovation by tapping into consumers' desire for exclusivity and authenticity in the luxury goods market.