The Cofresh Chips ‘n’ Dip snacks have been announced by the brand as an extension to its Indian Street Food range that will offer consumers a tasty, convenient way to enjoy exotic flavors.
The snacks include crisps or chips along with a dip to replicate the experience of an Indian starter dish from the comfort of home without extensive preparation. The snack comes in three varieties including Lentil Scoops with Sweet Chilli Dip, Chickpea Crackers with Spicy Tomato Dip and Poppadums with Mango Chutney Dip.
Director of Commercial Sales & Marketing at Cofresh Debbie King spoke on the new Chips ‘n’ Dip snacks saying, "These new snacks are very much of the moment - they’re a unique, new concept which deliver great taste and texture in one handy pack. They’re a great snack for consumers to enjoy at home with friends for a big night in, or as an alternative ‘to go’ lunch option."
Indian Street Food-Inspired Snacks
The Cofresh Chips ‘n’ Dip Snacks Come in Three Varieties
Trend Themes
1. Indian-street-food-inspired Snacks - The trend of Indian-inspired packaged foods is on the rise, presenting a disruptive innovation opportunity for brands to offer convenient, indulgent, and exotic flavor experiences to consumers.
2. Convenient Snacks with Dip in One Pack - The trend of providing a snack and its accompanying sauce/dip in one pack is on the rise, presenting a disruptive innovation opportunity for brands to capture consumer love in the fast-growing snack market.
3. Innovative Flavor Combos for Chips & Dips - The trend of combining unique and unexpected flavor combos in chips and dips is on the rise, presenting a disruptive innovation opportunity for brands to refresh the taste buds of consumers craving novel taste experiences.
Industry Implications
1. Packaged Foods Industry - The packaged foods industry can leverage the immense popularity of traditional Indian street food to offer an extensive range of authentic, multi-course snacks that cater to different local and global taste buds.
2. Convenience Foods Industry - The convenience foods industry can tap into the consumer need for quick, hassle-free snacking by providing ready-to-eat and easy-to-carry snack packs with complementary dips/sauces that cater to different dietary preferences and occasions.
3. Snacks and Appetizers Market - The snacks and appetizers market can innovate and diversify its product portfolio by introducing snack packs with unexpected flavor pairings and ingredients from different global cuisines, catering to consumers' increasingly sophisticated and adventurous taste palates.