Love is in the air at Trader Joe's with the launch of the grocery chain's new heart-shaped Coeur de Neufchâtel-En-Bray cheese.
Coeur de Neufchâtel-En-Bray is a soft-ripened cheese with origins that date back to 6th century France. Now, Trader Joe's has recruited an American cheesemaker to make to a modified version of the cheese. Trader Joe's Coeur de Neufchâtel-En-Bray cheese boasts a mild, yet tart flavor that is similar to cream cheese. Trader Joe's version also comes in a festive heart shape, "making it an ideal feature of a Valentine’s charcuterie board or romantic wine and cheese night."
While the cheese is delicious on its own, Trader Joe's suggests pairing it with something light and crisp like a Rosemary Sfogliette, or even something lush and fruity like a Gewurztraminer.
Soft Heart-Shaped Cheeses
Trader Joe’s Coeur De Neufchâtel-en-Bray Hails from France
Trend Themes
1. Heart-shaped Food - There is an opportunity for companies to create unique and festive versions of common food items to cater to seasonal demand.
2. Modified Traditional Foods - There is potential to take traditional food items and make slight modifications to appeal to a wider audience.
3. Cheese Innovation - There is potential to create new, innovative types of cheese and cheese products that appeal to consumers.
Industry Implications
1. Food Retail - Retail stores can capitalize on seasonal demand for unique food items by stocking festive versions of commonly sold food items.
2. Food Manufacturing - Manufacturers can explore modifications to traditional food items to create new variations that appeal to a wider range of consumers.
3. Cheese Production - Cheese producers can explore creating new and unique types of cheese to offer consumers a wider variety of options.