Coca-Cola has officially unveiled Coca-Cola Zero Sugar Byte, the second all-new beverage to be produced by its recently launched Coca-Cola Creations department, introduced as a new innovation hub dedicated to pushing the comapny's creative boundaries.
According to the company, the Coca-Cola Zero Sugar Byte is a soft drink that intends to evoke the taste of "pixels" -- a concept more than a traditional flavor. To advertise the one-of-kind new beverage, Coca-Cola teamed up with gaming organization PWR to launch a Pixel Point Island in Fortnite where players engage in new mini-games and hunt for Coca-Cola-themed treasures.
The new gaming-focused Coca-Cola Zero Sugar Byte is set to drop at numerous retailers starting May 2 in the United States.
Pixel-Flavored Colas
Coca-Cola Zero Sugar Byte Intends to Evoke the Taste of "Pixels"
Trend Themes
1. Gaming-focused Beverages - Creating unique, gaming-focused beverages that tap into a young demographic's nostalgia creates opportunities for companies to explore new markets and partnerships.
2. Nostalgia Marketing - Capitalizing on consumers' fond memories from their childhoods with 'pixel-flavored' sodas generates engagement and builds brand loyalty through nostalgia marketing efforts.
3. Innovative Product Design - Innovative product design like the Coca-Cola Zero Sugar Byte that evokes emotions and concepts beyond traditional flavors opens the door for new product lines and brand extensions.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating unique product lines and partnerships tapping into the nostalgia of young, new audiences through gaming-focused beverages.
2. Marketing and Advertising - Nostalgia marketing is a powerful tool for generating engagement and building brand loyalty, and the marketing and advertising industry can develop strategies to target audiences through these tactics.
3. Gaming and Esports - Seeking partnerships with food and beverage companies can create new revenue streams and avenues for fan engagement for the gaming and eSports industry.