Coca-Cola Creations, a newly launched division of Coca-Cola, has teamed up with youth-targeted lifestyle brand PacSun to launch a new Spring/Summer 2022 men's clothing line called 'Starlight.' The new collection offers an expansive assortment of garments ranging from T-shirts and swim shorts to pullover hoodies and tank tops.
A universe-inspired visual motif is woven throughout the collection, while Coca-Cola branding featuring colorful globe illustration and the text "Taste A New World" dons most pieces. In addition, 'Starlight' utilizes a wide range of color schemes, with a slight focus on purple, black, and navy blue combinations.
"The way they interpreted the Starlight graphics and design elements across the collection really showcases their strengths and offers a range of options to fans of our brands," said Coca-Cola Licensing Manager of North America, Becky Anderson.
Beverage-Branded Streetwear
Coca-Cola Creations Taps PacSun to Launch New 'Starlight' Capsule
Trend Themes
1. Brand-branded Streetwear - Fashion trends influenced by popular brands such as Coca-Cola showcase an opportunity for companies to expand on their brand image by creating new clothing lines to appeal to younger markets.
2. Licensed Merchandise Collections - Companies can create unique clothing lines in collaboration with established brands, such as PacSun and Coca-Cola Creations, to offer fans of the brand more personalized offerings.
3. Multifunctional Clothing Collections - The Starlight collection shows the potential for companies to explore extensive clothing collections that cover a wide range of clothing types for different occasions.
Industry Implications
1. Fashion Industry - A focus on licensed merchandise collections and the influence of popular brands entering the fashion space suggests further growth opportunities for fashion brands to align with popular culture and life-style brands.
2. Beverage Industry - The creation of Coca-Cola Creations and the Starlight Capsule collection promotes collaborations and partnerships with fashion companies, opening up opportunities to explore alternative revenue streams for beverage brands.
3. Licensing Industry - The partnership between Coca-Cola Creations and PacSun highlights the potential for continued partnerships between lifestyle brands and companies seeking to expand their branding and product reach through licensing agreements and exclusive merchandise collections.