Minimalist Scandinavian eyewear brand CHIMI and French-Japanese label Maison Kitsunéhave partnered on a co-branded eyewear collection that features various shades and styles. The eyewear collection was inspired by Maison Kitsuné’s Fox logo, shaped like a mythical fox with a troublemaker personality. The collection is also partly made as a spring-themed eyewear range.
There are two different eyewear models in the collaborative collection. The first is called Shield, and features a racing-inspired design with frameless mirrored mono-lenses for a wide field of coverage. The eyewear also comes in a stainless steel core with acetate temples in black and white colorways. There is also the Maison Kitsuné logo on the center of the eyewear. The second is called Square, which contains a box-like structural frame. It is handcrafted in Italian acetate in a lush green frame with a gradient blue lens and a clear frame with an orange lens. The collection is available for $170.
Co-Branded Eyewear Collections
Maison Kitsuné and CHIMI Teamed Up on a Spring Eyewear Collection
Trend Themes
1. Co-branded Eyewear Collections - More collaborations between minimalist eyewear brands and fashion labels in the future.
2. Frameless Mono-lenses - Designers will experiment with frameless mono-lenses in other types of eyewear, like goggles and ski masks.
3. Mythical Animal-inspired Designs - More eyewear collections will feature designs based on mythical animals and creatures.
Industry Implications
1. Fashion - Fashion labels will continue to collaborate with accessories brands to create new product lines that appeal to a wider range of consumers.
2. Eyewear - Eyewear brands will explore new designs and materials to stay ahead of the competition and appeal to fashion-conscious consumers.
3. Sports - Sportswear and equipment brands will incorporate frameless mono-lenses into their products to provide better visibility and functionality for athletes.