Coastermatic allows consumers to print their picturesque Instagram captures onto beautiful sandstone coasters. Founded by Tom Harman and Tash Wong, the project allows budding photographers to preserve their memories in an eye-catching form.
Photography and storytelling go hand in hand, as they both bring back fond memories of travels, adventures and events. Instagram has taken the world by storm with its ability to transform ordinary cellphone cameras into quick snapshot devices. Coastermatic prints the image directly onto the stone, producing a high-quality drink mat that will look sharp with years to come.
With the growing emergence of Instagram-based products, it seems consumers are not only looking for new ways to capture moments, but also preserve them. Coastermatic is turning the age-old coaster into a personalized conversational party accessory.
Social Snapshot Mat Rugs
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Trend Themes
1. Instagram-based Products - Opportunity for businesses to create innovative products that leverage the popularity of Instagram and allow consumers to preserve their memories in unique ways.
2. Personalized Accessories - Potential for companies to offer customizable products that allow consumers to express their individuality and transform ordinary items into conversation starters.
3. Photography-inspired Merchandise - Companies can explore the market for merchandise that incorporates photography elements, tapping into the trend of capturing and sharing moments through social media platforms.
Industry Implications
1. Print-on-demand Services - Print-on-demand companies can capitalize on the demand for printing Instagram photos onto various products, such as coasters, by offering easy and accessible customization options.
2. Home Decor - Home decor industry can create unique products, like rugs, that allow consumers to showcase their personal photos and transform their living spaces into visual narratives.
3. Event Planning and Entertainment - Opportunity for event planners and entertainment companies to incorporate personalized photo products, like Coastermatic's coasters, into their offerings to enhance guest experiences and create memorable moments.