Clutch Cognition is a Denmark-based company that is "envisioning a future where people are conscious about healthy functional nutrition and can conveniently exploit it as a natural driver in the pursuit of a happier, healthier, and less stressful life." To help bring this to life, the brand has a developed a next-level functional nootropic drink. The Clutch Cognition recipe is packed with "carefully selected botanical ingredients and the vitamins C and B5. It is also free-from sweeteners, high GI sugars, and caffeine. The beverages are available in minimalist slim cans, with flavors such as 'Mango & Lemon' and 'Sweet Lime.'
Clutch Cognition is best geared toward professionals and entrepreneurs, esports enthusiasts, students, and shift workers.
All-Natural Brain-Boosting Beverages
Clutch Cognition is Plant-Powered and Science-Driven
Trend Themes
1. Functional Nootropic Beverages - The development of functional nootropic beverages made from natural ingredients presents opportunities in the health and wellness industry as consumers become increasingly interested in improving cognitive function through nutrition.
2. Plant-based Nutrition - The use of botanical ingredients in functional beverages taps into the trend of plant-based nutrition, which is gaining popularity among health-conscious consumers and presents opportunities in the food and beverage industry.
3. Caffeine-free Energy Boosters - The creation of energy-boosting beverages that are free from caffeine and high GI sugars offers innovation opportunities in the beverage industry as consumers look for healthier ways to increase energy levels throughout the day.
Industry Implications
1. Health and Wellness - The development of natural brain-boosting beverages presents opportunities in the health and wellness industry, particularly for companies looking to tap into the growing demand for functional nutrition products.
2. Food and Beverage - The use of botanical ingredients in functional beverages presents opportunities in the food and beverage industry, particularly for companies looking to offer plant-based nutrition options to health-conscious consumers.
3. Nootropics - The trend of using natural ingredients in functional nootropic beverages presents opportunities in the nootropics industry as consumers look for alternatives to synthetic cognitive enhancers.