Bright Future Foods, a subsidiary of Post Holdings, recently joined forces with EverGrain, a barley ingredient brand supported by Anheuser-Busch, to launch the Airly Oat Cloud Crackers. Described as the "first-ever climate-positive snack," the snack was created to help tackle climate change with sustainable practices.
To produce this feat, the brands invested in carbon credits to offset packaging, production, transportation, and more. Moreover, the brands had a third party do a full life cycle analysis of the snack to ensure the food item was not eco-friendly but climate positive.
Mark Izzo, the CEO of Bright Future Foods, commented on the launch, stating: "EverGrain's innovative processes make its barley-based ingredients one of the most sustainable plant protein and fiber sources in the world, while Bright Future Foods is pioneering climate-friendly snacking that starts with greenhouse gas removing grains and targeting sustainable agriculture practices."
Indulgent Climate-Positive Snacks
EverGrain Recently Create New Sustainable Snacks
Trend Themes
1. Climate-positive Snacks - Creating snacks that are not only eco-friendly but also help tackle climate change can revolutionize the snack industry.
2. Sustainable Ingredients - Brands can invest in sustainable ingredients to not only create eco-friendly snacks but also contribute to the fight against climate change.
3. Life Cycle Analysis - Conducting a full life cycle analysis of products can help brands ensure that their products are not only eco-friendly but also climate positive.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from investing in sustainable ingredients and creating eco-friendly snacks to tackle climate change.
2. Packaging - The packaging industry can contribute to the fight against climate change by developing sustainable packaging solutions that can help offset emissions.
3. Agriculture - The agriculture industry can invest in sustainable practices to not only produce eco-friendly ingredients but also reduce carbon emissions and tackle climate change.