This Earth Day, the sustainable plant-based milk brand, Silk, is helping to tackle climate anxiety with free climate counseling with a certified expert to help transform climate worriers into Climate Warriors. On Earth Day (Thursday, April 22), Silk’s Climate Counselor, Dr. Debbie Sturm, a licensed professional counselor and climate anxiety researcher, will host a series of free 45-minute counseling sessions to help you feel empowered about your future.
"As uncomfortable as eco-anxiety may be, it is actually a legitimate and rational reaction to the accelerating climate crisis," says Dr. Sturm, licensed professional counselor and climate anxiety researcher. "In many ways, eco-anxiety can be a by-product of the empathy we feel for the planet, our beloved places, and the people vulnerable to the negative impact. Empathy compels us to connect. Anxiety propels us to act."
Branded Climate Counseling
This Earth Day, Silk is Offering Climate Free Climate Counseling
Trend Themes
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2. Climate Empowerment - Brands offering resources that empower individuals to take action in the fight against climate change, creating opportunities for companies to develop tools and services that enable people to make a positive impact on the environment.
3. Sustainability Marketing - Companies using their sustainability initiatives as a marketing tool to increase customer engagement and brand loyalty, creating opportunities to develop innovative strategies that promote both sustainability efforts and company branding.
Industry Implications
1. Mental Health - An industry focused on providing support and resources for people experiencing climate anxiety and eco-conscious consumers who want to prioritize their mental health in order to cope with environmental concerns.
2. Eco-friendly Products - An industry committed to creating sustainable products designed to reduce waste and minimize environmental impact, creating opportunities to expand product offerings by including resources and tools that empower consumers to make a positive environmental impact.
3. Advertising and Marketing - An industry focused on developing innovative marketing strategies that combine sustainability efforts with brand messaging, highlighting the company's commitment to sustainability and empowering consumers to feel good about their purchases.