Talking Trash is a new climate change content series from Nike that emphasizes thinking globally and acting locally, reminding people of the part they play on an individual level. The series got its start with artist Billie Eilish and leading marine biologist and conservation strategist Dr. Ayana Elizabeth Johnson, who chatted about finding solutions to combating climate change and impacting others.
The episode has already racked up millions of views and future episodes will feature even more climate experts and young leaders who have the power to speak up and help others make powerful shifts. As Billie Eilish says, "You don't have to be called an activist to talk about what's right."
The content series links to Nike's own sustainability efforts, youth climate leaders to follow and resources for taking individual action in daily life.
Climate Change Content Series
Talking Trash by Nike Explores How People Can Make an Impact
Trend Themes
1. Climate Conscious Content - Opportunity for companies to produce content that educates consumers on the importance of environmental awareness and sustainability practices.
2. Collaborating with Experts - Opportunity for companies to collaborate with climate experts and environmentalists to develop innovative solutions for climate change.
3. Youth Climate Leaders - Opportunity for companies to support young leaders advocating for climate change and provide resources for educating the younger generation.
Industry Implications
1. Sportswear - Opportunity for sportswear companies to incorporate sustainability practices and materials into their products and educate consumers on the importance of responsible choices.
2. Entertainment - Opportunity for entertainment companies to produce content that raises awareness about climate change and promotes individual action and environmental responsibility.
3. Environmental Consulting - Opportunity for environmental consulting companies to collaborate with businesses and develop environmentally conscious solutions for combating climate change.