The clean beauty brand Billie is dedicated to ensuring women are well-informed when it comes to what products they're using, and has released the 'Clean Cash Calculator' alongside its new line of clean beauty essentials.
The Clean Cash Calculator is an online database that can help one determine how safe or unsafe a product is. For example, simply typing 'lip balm' into the search bar will prompt the engine to examine its database for all related products. Users can then locate the brand they use to determine how clean the product really is. The Clean Cash Calculator is powered by The Environmental Working Group's technology, and uses EWG’s Skin Deep database to further determine product health.
Clean Beauty Databases
Billie's Clean Cash Calculator Offers Transparency for Beauty Brands
Trend Themes
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Industry Implications
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3. Consumer Goods Industry - Opportunity for consumer goods brands to prioritize product health assessment and incorporate clean and safe ingredients into their offerings.