It's an unfortunate fact that many of the haute styles shown in fashion magazines aren't appropriate for suburban life, and this shoot by Claudia Goetzelmann for Chaos Magazine titled 'Sold My Soul to Save Suburbia' covers this phenomenon.
Model Kyle is the epitome of a suburban fashionista, clad in super-luxe outfits by stylist Leslie Foley that would likely never make it to a rural mall. 'Sold My Soul to Save Suburbia' brings high fashion down a few notches, and model and setting make for an arresting juxtaposition. Check out more shots of this editorial by Claudia Goetzelmann for Chaos Magazine above.
Suburban Fashionistas
'Sold My Soul to Save Suburbia' Shoot by Claudia Goetzelmann for Chaos Mag
Trend Themes
1. Suburban Fashion - Opportunity for designers and retailers to create fashion lines specifically tailored for suburban lifestyles.
2. High-low Fashion - Disruption in the fashion industry by combining high-end luxury fashion with more accessible and affordable pieces for suburban consumers.
3. Editorial Subversion - The rise of fashion editorials that challenge traditional fashion norms and showcase unconventional settings, like suburbia.
Industry Implications
1. Fashion Design - Designers can tap into the suburban market by creating fashion lines that cater to the unique needs and preferences of suburban consumers.
2. Retail - Opportunity for retailers to curate fashion collections that blend high-end luxury fashion and affordable pieces to cater to suburban shoppers.
3. Fashion Publishing - Opportunity for fashion magazines and publications to feature more editorials that challenge traditional fashion ideals and showcase fashion in unconventional settings.