Toy Cars as Pop Surrealism
Hot Wheels and Gallery 1988 Exhibit
Hot Wheels cars, along with Gallery 1988 (G1988), celebrated its 40th anniversary by putting together a pop surrealist exhibit featuring a collection of artwork inspired by classic toy brands. More than 40 of the most famous pop surrealist artists from around the world made their contribution by creating customized 1:18 scale Hot Wheels Volkswagen buses die-cast for the exhibit. Each Volkswagen bus will be individually displayed and priced between $300 and $5,500. Along with the Hot Wheels inspired pieces, the exhibit also features canvas paintings and other artwork inspired by several generations of children's classic toys. The exhibit, which will feature more than 200 pieces of artwork, will benefit the Children Affected by AIDS Foundation.
Trend Themes
1. Pop Surrealism - Using pop surrealist art as a unique and creative way to showcase popular toy brands like Hot Wheels.
2. Customized Collectibles - The growing trend of artists creating customized collectibles, like the Hot Wheels Volkswagen buses, as a form of artistic expression.
3. Charitable Art Exhibits - The trend of hosting art exhibits that not only showcase artwork but also raise funds for charitable causes, like the Children Affected by AIDS Foundation.
Industry Implications
1. Art - The art industry can capitalize on the trend of creating pop surrealist artwork inspired by popular toy brands to attract collectors and art enthusiasts.
2. Collectibles - The collectibles industry can benefit from collaborating with artists to create customized and unique pieces, like the customized Hot Wheels Volkswagen buses, to appeal to collectors and fans.
3. Non-profit Organizations - Non-profit organizations can explore hosting art exhibits as a fundraising initiative, leveraging the popularity of art and collectibles to attract donors and raise funds for their causes.