Le Labo is kickstarting the latest experience for its annual City Exclusive Event, delivering a new event that allows consumers to shop the brand’s special range worldwide. The series was originally started to pay tribute to the cities the perfume brand loves, and now the City Exclusive Event will allow all consumers to purchase the perfumes, as they are usually only available in the city they belong to.
The limited edition City Exclusive Event offers samples, discovery sets, and the City Exclusives range in 50ml, 100ml, and 500ml bottles. Consumers can also purchase refills at select Le Labo locations throughout the year. The brand’s newest addition to the collection is the ‘CEDRAT 37 (Berlin),’ but interested parties can enjoy beloved scents from Tokyo, Seoul, Amsterdam, and more through the event.
City-Focused Perfume Bottles
Le Labo Stocks Up On its Perfume Series for the City Exclusive Event
Trend Themes
1. Limited Edition Fragrances - Le Labo's City Exclusive Event offers a limited edition range of perfumes from various cities, creating opportunities for creating exclusive fragrances for each city.
2. Global Commerce Events - Le Labo's City Exclusive Event offers consumers an opportunity to purchase exclusive fragrances from around the world, leading to opportunities for other companies to host global commerce events.
3. Location-based Marketing - Le Labo's City Exclusive Event pays tribute to cities and allows consumers to purchase perfumes that are usually available only in the city they belong to, leading to opportunities for location-based marketing strategies.
Industry Implications
1. Fragrance and Perfume Industry - Le Labo's City Exclusive Event provides opportunities for the fragrance and perfume industry to launch limited edition fragrances based on different cities.
2. Retail Industry - Le Labo's City Exclusive Event provides opportunities for the retail industry to increase foot traffic and sales through global commerce events.
3. Marketing Industry - Le Labo's City Exclusive Event presents opportunities for the marketing industry to develop location-based marketing strategies and campaigns.