Fashion label Napapijri introduces the new Circular Series to join the brand's Spring/Summer 2021 collection. Classic silhouettes are reworked with the purpose of sustainability. The collection is made up of two jackets including the signature Napapijri Rainforest jacket and the Windbreaker will a full zipper.
Staying true to the brand's circular mission, both of the jackets are made to be entirely recyclable. It is made using the ECONYL Regenerated Nylon material and is offered in the bright color options of blue, yellow, and green. The seasonal Circular Series is now available foir purchase online at Napapijri. In terms of the branding details, there is a tonal contrasting badge that can be seen on the arm of the jacket.
Classic Sustainable Spring Apparel
Napapijri's Circulat Series Sustainably Readies for SS21
Trend Themes
1. Circular Fashion - Napapijri's Circular Series demonstrates the potential for a closed-loop model for sustainable fashion, inspiring other fashion brands to follow suit.
2. Regenerated Materials - The use of ECONYL Regenerated Nylon for the Circular Series presents an innovative solution for fashion brands looking to reduce their environmental footprint.
3. Colorful Sustainable Apparel - Napapijri's choice of bright colors for their Circular Series appeals to consumers looking for eco-friendly and stylish fashion options.
Industry Implications
1. Fashion Retail - Fashion retailers can implement circular and sustainable models like Napapijri to cater to the growing demand for eco-friendly fashion.
2. Textile Manufacturing - Textile manufacturing companies can explore sustainable material options like ECONYL Regenerated Nylon to reduce the environmental impact of fashion production.
3. Apparel Design - Apparel designers can embrace circular fashion and regenerated materials like Napapijri's Circular Series to create stylish and eco-friendly clothing options.