In a heartfelt tribute to Breast Cancer Awareness Month, Scott's Protein Balls is set to launch its latest flavor, Cinnamon Bun, on October 1. This new offering, enriched with organic ingredients and the brand's signature protein powder blend, is not just a testament to the company's commitment to health but also to its deep-rooted connection to the cause.
CEO and Co-Founder Lori Levine, a breast cancer survivor, has ensured that the company actively supports the Breast Cancer Research Foundation (BCRF). A portion of the brand's annual sales aids the foundation, which played a pivotal role during Lori's own cancer journey.
Founded in 2020 by CFO Scott Levine, the brand was inspired by Lori's quest for a wholesome, low-sugar snack post her cancer battle. The new Cinnamon Bun flavor, besides being delicious, boasts numerous health benefits, from supporting metabolic health to being rich in antioxidants. As Scott's Protein Balls expands its product line, it continues to champion both wellness and a cause close to its heart.
Cinnamon Bun Protein Balls
Scott's Protein Balls Second Organic Flavor
Trend Themes
1. Protein Ball Flavors - The launch of Scott's Protein Balls' Cinnamon Bun flavor indicates a trend towards expanding flavor options in the protein ball market.
2. Organic Protein Snacks - Scott's Protein Balls' commitment to using organic ingredients in its new Cinnamon Bun flavor reflects a growing trend towards organic protein snacks.
3. Cause-driven Brands - With a portion of its sales supporting the Breast Cancer Research Foundation, Scott's Protein Balls exemplifies the trend of cause-driven brands aligning with charitable organizations.
Industry Implications
1. Health Snacks - The launch of Scott's Protein Balls' Cinnamon Bun flavor creates opportunities for innovation and competition within the health snack industry.
2. Protein Supplements - Scott's Protein Balls' use of organic ingredients and its commitment to health benefits in its new Cinnamon Bun flavor presents disruptive innovation opportunities within the protein supplement industry.
3. Charitable Organizations - As a cause-driven brand, Scott's Protein Balls sets an example for other companies in the food industry to align with charitable organizations, creating potential disruptive innovation within the charitable organizations industry.