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On the Border's Cinco in a Bag Helps Customers Celebrate Cinco De Mayo

Despite the dining restrictions in place due to COVID-19, On the Border wants to help consumers celebrate Cinco de Mayo with a new Cinco in a Bag meal deal.

Cinco in a Bag is a bag is exactly what it sounds like—a full Cinco de Mayo meal in one bag. Starting Wednesday, April 29 customers can begin placing pre-orders for their Cinco in a Bag pickup. Then on Cinco de Mayo (May 5), customers can pick up their meal bundle, which includes one Taco Family Meal, a big bowl of queso, five Cinco cups, and some fun additional swag. There's also an option to add more food, dessert, or alcohol to the order for a more complete meal.
Trend Themes
1. Virtual Cinco De Mayo Celebrations - Opportunities to develop virtual experiences and events for customers to celebrate Cinco de Mayo from the safety of their homes.
2. Curbside Pickup Meal Bundles - Innovative meal bundle offerings that cater to customers looking for convenient and contactless options.
3. Home Party Kits - Development of DIY party kits that provide customers with all the essentials for hosting their own Cinco de Mayo celebrations at home.
Industry Implications
1. Food Service - Restaurants and food service providers can create special meal deals and packages specifically for Cinco de Mayo celebrations.
2. Event Planning - Event planners can offer virtual event services that include activities and entertainment to celebrate Cinco de Mayo online.
3. Retail - Retailers can create Cinco de Mayo-themed home party kits that include decorations, snacks, and beverages for customers to purchase and enjoy at home.

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