Artist and designer KAWS has announced the launch of the KAWS ‘CHUM 20th Anniversary' collection, which serves to rerelease his signature 'CHUM' figurine in five new color variations: Black, White, Pink, Yellow, and Orange.
The CHUM figurine was first launched in 2002 by KAWS and went on to become an iconic streetwear-affiliated decor piece that was profoundly tied to New York culture. "I can remember clearly packing and shipping the first CHUM release from my apartment in Brooklyn twenty years ago," said KAWS in a recent post in which the artist announced the new collection.
No doubt, the new CHUM 20th Anniversary will likely sell out, so those interested in acquiring a limited-edition CHUM figurine will have to act fast.
Iconic Street Culture Figurines
Kaws Celebrates the 20th Anniversary of His Iconic CHUM Figurine
Trend Themes
1. Street Culture Collectibles - The trend of street culture collectibles is on the rise, creating opportunities for artists and designers to create unique and memorable pieces that celebrate the culture.
2. Rereleasing Iconic Products - Bringing back iconic products after a certain amount of time can create a new wave of hype and provide a new market segment for brands.
3. Limited Edition Releases - Creating limited edition releases can create a sense of exclusivity and urgency for collectors and fans, leading to increased demand and sales.
Industry Implications
1. Art and Design - The art and design industry can leverage the trend of street culture collectibles and limited edition releases to create revenue and engage with fans.
2. Streetwear and Fashion - The streetwear and fashion industry can collaborate with artists like KAWS to create iconic pieces that celebrate the culture and create hype.
3. Collectibles and Toy Industry - The collectibles and toy industry can take advantage of the rereleasing of iconic products by partnering with artists and designers to produce limited edition runs.