Until stumbling upon the Christopher Raeburn SS10 collection, I never knew that parachute material could be so chic. Creating an interesting X-ray silhouette, the label has evolved quite a bit since Trend Hunter first featured it back in 2008.
From hooded parkas to blazers, the Christopher Raeburn SS10 collection offers mild, stylish protection throughout the warmer months. Available online at Browns, Asos and B Store, each piece is offered in white, orange and blue.
X-Ray Parachute Fashion
The Christopher Raeburn SS10 Collection is Stylishly Eco-Conscious
Trend Themes
1. Eco-fashion - The use of parachute material in fashion shows a disruptive innovation opportunity in the eco-fashion industry.
2. X-ray Silhouette - The creation of an X-ray silhouette in fashion presents a disruptive innovation opportunity to explore unique and visually striking designs.
3. Lightweight Protection - The development of stylish, lightweight garments using parachute material opens up disruptive innovation opportunities in the clothing industry.
Industry Implications
1. Fashion - The fashion industry can explore the use of parachute material for eco-conscious and visually appealing designs.
2. E-commerce - E-commerce platforms like Browns, Asos, and B Store can tap into the demand for sustainable fashion by offering the Christopher Raeburn SS10 collection.
3. Outdoor Apparel - The outdoor apparel industry can adopt parachute material to create stylish and protective garments for the warmer months.