I choose to attribute this to the wolf shirt phenomenon, but Christopher Kane's new Gorilla tees, being sold on Colette, are both kitschy and a conversation starter.
The Gorilla tees by Christopher Kane feature large images of angry apes on black tees. The designs are much anticipated on the Colette website, and are a scary statement piece for any ape-lover's wardrobe.
Implications - Self expression isn't muted in the animal kingdom, so using imagery of wild animals can be very effective. Companies like Fido and Telus have all taken advantage of society's love of animals by personifying cute creatures in their commercials just as Christopher Kane has on this iconic shirt. Now their brands are synonymous with certain animals.
Screaming Ape-arel
Christopher Kane's Fierce Angry Gorilla Tees Spark Conversation
Trend Themes
1. Animal-printed Apparel - Designing clothing with animal images can be a highly sought-after trend for companies looking to tap into consumers' love of animals.
2. Statement Pieces - Creating bold and attention-grabbing clothing items, like the Christopher Kane Gorilla tees, can be a successful trend for companies hoping to spark conversation and curiosity among consumers.
3. Personification of Animals in Marketing - Using animals to represent a brand can be a smart marketing strategy, similar to Fido and Telus' use of cute animals in their commercials.
Industry Implications
1. Fashion - The fashion industry can benefit from tapping into the trend of animal-printed apparel and designing statement pieces like Christopher Kane's Gorilla tees.
2. Marketing and Advertising - Companies in marketing and advertising can take advantage of the trend of using animal imagery and personification to represent brands in a more memorable way.
3. Retail - Retailers can capitalize on the trend of animal-printed apparel and statement pieces by carrying these items and incorporating them into their marketing strategies.