To support Christmas Jumper Day (the annual initiative led by Save the Children), Visa’s in-house innovation team developed contactless donation sweaters that can be tapped with a contactless card or an NFC mobile phone to receive funds.
This holiday season, people in London will see fundraisers sporting these fun and innovative holiday sweaters at various tube stations across the city. Rather than needing to open an app, visit a particular website or carry around cash in order to make a donation to the initiative, people are able to automatically donate £2 to the cause with just a quick tap.
This Visa-sponsored Save the Children initiative makes it incredibly easy and fast for people to make a small donation through an interaction that will surely be memorable and worth telling others about.
Contactless Christmas Sweaters
These Christmas Jumpers Collect 'Save the Children' Donations
Trend Themes
1. Contactless Donations - The rise of contactless donations in clothing can be implemented in various fundraising events to provide more convenience and accessibility to donors.
2. NFC Technology - Utilizing NFC technology in clothing can revolutionize the way people interact with their clothes and other wearable accessories.
3. Innovative Fundraising Initiatives - Creating innovative fundraising initiatives that incorporate technology into everyday items can make donating more accessible and enjoyable for people.
Industry Implications
1. Finance - Implementing contactless payment in fashion can provide a disruptive innovation opportunity in the finance and banking industry.
2. Fashion - Combining technology with clothing can provide a disruptive innovation opportunity in the fashion industry, making clothes more interactive and functional.
3. Non-profit - Integrating technology into fundraising initiatives can create more efficient and effective ways for non-profit organizations to raise money and awareness for their causes.