British fashion label Umbro worked in collaboration with British designer Christopher Raeburn in creating a collaborative range for English football lovers. The two joined forces to embrace a concept that fuses a recycled aesthetic while still exuding English football themes. The pieces take on deconstructed jerseys from 1996 to 2010 and create sentimental garments. The color palette plays on the classic England uniforms, boasting hues of red, white, blue and gray, which are all constructed from organic cotton and recycled blends.
Some standout items from the capsule collection by Umbro and Christopher Raeburn are the zip-up sweater with numeric designs and the backpack that is decorated with Drank Lampard's old England number eight. The patriotic collection is now available for purchase online at Umbro and Christopher Raeburn.
Upcycled Deconstructed Soccer Capsules
Umbro and Christopher Raeburn Made an England-Themed Line
Trend Themes
1. Sustainable Fashion - Opportunity for companies to create fashion lines using recycled and organic materials.
2. Nostalgic Design - Designers can deconstruct and repurpose iconic jerseys from the past to create sentimental and unique garments.
3. Collaborative Collections - Partnerships between fashion labels and designers result in innovative and co-branded capsule collections.
Industry Implications
1. Fashion - Fashion brands can explore upcycling and sustainable practices to align with consumer demand for eco-friendly clothing.
2. Sports Apparel - Sports apparel companies can tap into the trend of deconstructing and repurposing iconic jerseys to create limited edition collections that resonate with fans.
3. E-commerce - E-commerce platforms can provide a digital marketplace for collaborative collections, offering consumers convenient access to exclusive and unique fashion items.