British accessories label Jimmy Choo is promoting its Choo Hounds capsule collection with the help of its consumers and their pets.
Jimmy Choo recently worked with artist Rafael Mantesso and his dog. Mantesso's dog -- a bull terrier named Jimmy Choo -- starred in the Choo Hounds lookbook as well as the promotional short film. The brand has since turned towards user-generated marketing and has encouraged its loyal consumers to snap shots of their pets with items from the collection. After gathering endless amounts of puppy-filled photos, the brand created a collage with the pictures to further advertise the Choo Hounds collection. This advertising concept has done wonders for the British brand and its interactive style helps build a community with its consumers.
These photos can be found on the Jimmy Choo website as well as its social media accounts.
User-Generated Couture Ads
The 'Choo Hounds' Accessory Ad Stars Jimmy Choo's Most Furry Followers
Trend Themes
1. User-generated Marketing - Disruptive innovation opportunities include creating interactive campaigns that engage consumers and build a community.
2. Pet-themed Advertising - Disruptive innovation opportunities include collaborating with pet owners to showcase products and create unique marketing campaigns.
3. Branding with Social Media Collages - Disruptive innovation opportunities include utilizing user-generated content to create collages for social media marketing.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunities include leveraging user-generated content to promote collections and build brand loyalty.
2. Advertising and Marketing - Disruptive innovation opportunities include incorporating user-generated content into campaigns to increase engagement and brand visibility.
3. Pet Accessories - Disruptive innovation opportunities include partnering with pet owners to create pet-centric advertising and marketing initiatives.