These imaginative gift boxes from Canadian confectionary Chocolats Favoris are designed to resemble a bunny. Inspired by the spirit of the chocolate-heavy Easter holiday, the chocolate company wanted to add a touch of whimsy to their branding concept.
The label commissioned LG2 Boutique to create this line of boxes packages that were accented with floppy-ear elements. Two flaps were featured on the top of each box, resembling the long and folded ears of the Easter season's most beloved creature.
To distinguish each Chocolats Favoris flavour, every rabbit-resembling gift boxes featured a different accent color that added a distinctive touch to the crisp white gift boxes. Four flavours were packaged including red, purple, turquoise and yellow designs. After it's release, the clever packaging garnered the third place award in the "Confectionary, Snacks, & Desserts" category at The Dieline Awards 2014.
Rabbit-Resembling Packaging
Chocolats Favoris Treats are Sold in Bunny-Inspired Gift Boxes
Trend Themes
1. Imaginative Packaging - Rabbit-resembling gift boxes offer an opportunity for brands to create unique and whimsical packaging to differentiate their products.
2. Whimsical Branding - Adding touches of whimsy to branding concepts can enhance the overall brand experience and attract consumer attention.
3. Distinctive Accent Colors - Using different accent colors on packaging can help distinguish different flavors or variants of a product.
Industry Implications
1. Confectionary - The confectionary industry can leverage imaginative packaging to create enticing and memorable product presentations.
2. Design and Packaging - Design and packaging companies can explore innovative and unique packaging concepts to meet the demand for visually appealing and attention-grabbing product presentations.
3. Food & Beverage - Food and beverage brands can adopt whimsical branding strategies and unique packaging designs to stand out in a crowded market.