If you are a chocolate addict, this is the ultimate dessert to crave for. The chocolate pencils come in different cocoa blends with variable intensity and you can create the right chocolate dose for the addict in you. This innovative product is the result of the collaboration between Japanese architect and designer Oki Sato and patissier Tsujiguchi Hironobu.
Implications - For the consumer who loves products that remind them of their hobbies and pastimes, there is a lot to be said for products like this. Smart companies know that even a mundane object can have real appeal when enhanced with a playful design, and this is definitely a case of that thinking in action.
Chocolate Pencils
Dessert Comes with "Pencil Sharpeners"
Trend Themes
1. Playful Design - Disruptive innovation opportunity: Companies can enhance mundane objects with playful designs to increase consumer appeal.
2. Customizable Desserts - Disruptive innovation opportunity: Creating customizable dessert options allows consumers to personalize their indulgence.
3. Collaborative Creations - Disruptive innovation opportunity: Collaborating with experts from different fields can result in unique and innovative products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing unique dessert concepts can attract new customers and drive sales in the food and beverage industry.
2. Design and Architecture - Disruptive innovation opportunity: Incorporating playful designs into everyday objects can create new opportunities in the design and architecture industry.
3. Confectionery - Disruptive innovation opportunity: Offering customizable confectionery products can differentiate brands and attract chocolate enthusiasts in the confectionery industry.