Beauty brand Becca Cosmetics recently unveiled a new highlighter that's made for consumers with deeper skin tones, in a shade that's called 'Chocolate Geode.'
To promote the shade, the brand posted an Instagram photo that saw blogger Mama Cāx and model Seynabou Cissé sporting the highlighter, which gives their skin a stunning golden glow, especially when the sun reflects off of it. As many makeup brands still tend to cater to lighter skin tones, Becca Cosmetics' new shade helps to establish it as the inclusive brand it's been working to be. The brand also offers 10 other shades of its fan-favorite highlighter, in addition to recently adding two previously limited edition shades to its permanent line.
Chocolate Geode is currently available on the brand's site, as well as from participating retailers.
Deep Skin Tone Highlighters
Becca Cosmetics' New 'Chocolate Geode' Shade is Incredibly Flattering
Trend Themes
1. Inclusive Beauty Products - Creating beauty products that cater to a wider range of skin tones, including those with deeper complexions, presents an opportunity for brands to address the lack of inclusivity in the industry.
2. Personalized Makeup - Developing customized products that cater to individual consumer needs, including shades that match their skin tone, is a disruptive innovation opportunity that can help brands create better customer experiences.
3. Diversity and Representation in Advertising - Brands can capitalize on the increasing demand for diversity and representation in media by featuring models and influencers of various skin tones in their advertising campaigns.
Industry Implications
1. Beauty - Beauty brands can take advantage of the lack of inclusivity in the industry by launching inclusive makeup lines and offering custom shade matching services.
2. Fashion - Fashion brands can partner with beauty brands that offer inclusive products to create a more diverse and inclusive image by featuring models of various skin tones in their advertising campaigns.
3. Technology - Developing technology that can accurately match an individual's skin tone to existing makeup shades or creating custom makeup formulas based on their unique skin tone presents an opportunity for disruptive innovation in the beauty industry.