To help people celebrate birthdays in a way that's both fun and healthy, Edible Arrangements is now introducing Confetti Berries, or cake batter-flavored white chocolate-dipped berries that are coated in confetti cake crumbles. The better-for-you birthday treat can be found in the new Happy Birthday Box, which also includes miniature cakes made with fresh pineapple that's also been dipped in cake batter white chocolate.
This new Birthday Collection from Edible Arrangements helps to support The Birthday Party Project, which hosts birthday parties for homeless children.
While the sweet, chocolate-covered fruit treats from Edible Arrangements have the potential to appeal to people of all ages, the Birthday Collection will especially resonate with Millennials who are looking for a fresh, healthy and modern twist on classic celebrations.
Sprinkle-Covered Birthday Berries
Chocolate-Dipped Berries are a Better-for-You Birthday Treat
Trend Themes
1. Healthy Celebration Treats - The trend of offering healthier alternatives to traditional celebration treats is an opportunity for food companies to cater to health-conscious consumers.
2. Cause-related Marketing - The trend of incorporating philanthropy into product offerings provides an opportunity for businesses to appeal to socially conscious consumers by supporting charitable causes.
3. Personalized Gifting - The trend of personalized gifting allows companies to create unique and memorable experiences for customers, resulting in increased customer satisfaction and loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the demand for healthier celebration treats by developing innovative products that are both delicious and nutritious.
2. Non-profit and Charity Organizations - Non-profit and charity organizations can collaborate with businesses in cause-related marketing initiatives to raise awareness and funds for their causes.
3. E-commerce and Gift Retail - The e-commerce and gift retail industry can tap into the trend of personalized gifting by offering customizable products and unique packaging options.