Mondelēz India recently expanded its Cadbury Bournvita brand by launching a chocolate breakfast cookie that mimics the taste of the popular malted milk drink. With a growing number of consumers eating breakfast on the go, the new biscuit is designed to serve as a portable morning meal solution.
The new Cadbury Bournvita biscuit is a three-dimensional chocolate breakfast cookie created by the design agency Seymourpowell. The cookie boasts the same taste and nutritional value as the Bournvita milk drink, making it a trustworthy option for consumers who are already loyal to the brand. However, the new format also helps to capture the attention of children with its unique shape and texture. As Bob Scott of Seymourpowel explains, "The new design creates standout in the category by deliberately challenging the category convention of rectangular forms."
3D Breakfast Biscuits
Cadbury Bournvita is Now Available as a Chocolate Breakfast Cookie
Trend Themes
1. On-the-go Breakfast - The growing number of consumers eating breakfast on the go creates opportunities for innovative portable morning meal solutions.
2. Brand Extension - Expanding a popular brand like Cadbury Bournvita into new product categories, such as breakfast biscuits, can attract loyal consumers and increase market share.
3. Creative Packaging - Creating unique shapes and textures in the packaging of food products can help capture the attention of consumers, particularly children, and differentiate from competitors.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore the production of on-the-go breakfast options, such as chocolate breakfast cookies, to cater to the changing needs of busy consumers.
2. Snack Industry - The snack industry can embrace brand extension strategies by introducing innovative snacks that replicate the taste and nutritional value of popular beverages or foods.
3. Packaging Design - The packaging design industry can play a role in developing creative and eye-catching packaging solutions for food products, particularly those targeting children and young consumers.