This Chinese Zodiac water was designed for the Chinese bottled water and beverage company 'Nongfu Spring.'
The brand's mineral water was created by the design studio 'Horse' and the co-founder Ian Firth revealed the studio's goal of creating a product that clearly reveals the fact that it is a limited-edition through a playful design. The elegant bottle is inspired by the Chinese zodiac cycle, which is currently a monkey. As a result, the bottles are gold in color and feature monkeys in various stages of play.
These Chinese Zodiac water bottles manage to combine a youthful design with one that is also elegant, resulting in a product that adequately reflects the year of the monkey.
Chinese Zodiac Water Branding
This Mineral Water Has a Design Inspired by the Year of the Monkey
Trend Themes
1. Limited-edition Water Branding - There is an opportunity to create limited-edition water brands that incorporate playful and meaningful designs, inspired by different themes or events.
2. Youthful and Elegant Design Fusion - Brands can explore the combination of youthful and elegant design elements to attract a wider target audience, appealing to both the young and sophisticated consumer segments.
3. Inspired by Cultural Symbols - Designing products inspired by cultural symbols, such as zodiac signs, can bring a unique element to branding and provide a connection with consumers based on shared values and beliefs.
Industry Implications
1. Bottled Water and Beverage - In the bottled water and beverage industry, creating limited-edition products with distinctive designs inspired by cultural symbols can differentiate brands and attract consumer attention.
2. Design Studios - Design studios have an opportunity to collaborate with brands to create innovative and playful designs inspired by cultural symbols, enhancing product packaging and brand identity.
3. Event and Theme-based Branding - Industries centered around events and themes, such as festivals or celebrations, can leverage limited-edition branding inspired by cultural symbols to create unique products that resonate with consumers.