Crayola Imaginables is bringing to life children's sketches from around the world by transforming colored illustrations done using the brand's popular wax crayons into three dimensional plush toys. The designs allow children to bring to life creatures and characters they've invented and see them brought to life by the brand into fully functional playthings.
The initiative works by allowing consumers to send in drawings via text or email to the Crayola Imaginables website. The drawings done in colorful wax crayon into dimensional stuffed animals put together using material and sewing techniques to maintain the original shapes, forms and colors of the drawing in the toy version. The service takes up to four weeks to complete the toy.
Illustrative Stuffed Animals
Crayola Imaginables Transforms Children's Sketches into Plush Toys
Trend Themes
1. Child-designed Products - Companies can offer custom-designed products for children, using technology to bring their sketches to life for a unique, personal experience.
2. Interactive Toy Design - Interactive toy design can utilize features like sound, movement and augmented reality to bring more creativity and playability to children's toys.
3. Crowdsourced Toy Design - Crowdsourced toy design could allow companies to receive product ideas and designs from consumers for more personalized and unique product offerings.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore new avenues to personalize and innovate their products with technology and crowdsourcing, potentially increasing sales and customer satisfaction.
2. Art Supplies - Art supply companies can partner with toy manufacturers to expand their offerings and potentially increase sales by creating a platform where children can create and see their creations come to life.
3. 3D Printing - 3D printing could be used in the manufacturing process for custom-designed toys, allowing for faster turnaround times and more design freedom.