This National Pet Month, leading pet care company PetMeds is honoring furry friends in a unique way – by searching for a canine to fill their newly created C-suite position, Chief Barketing Officer. This unprecedented move makes PetMeds® one of the few publicly traded companies with a dog holding such a high-level position.
From now until May 21, 2023, PetMeds® is accepting submissions for its #petmedsCBO2023 contest via Instagram. The lucky canine will be chosen to replace Chief Marketing Officer Dan Pingree and will be responsible for personally conducting quality control through sniffing, chewing, and tasting the toys and treats sent to them each month. The chosen dog will enjoy a $10,000 salary and other perks such as an all-expenses-paid trip to Delray Beach, Fla., for a visit and fun video/photoshoot at PetMeds® headquarters, a one-year supply of popular PetMeds® products delivered in monthly VIP (Very Important Pet) gift boxes, one-year access to telehealth appointments with PetMeds®-affiliated veterinarians, and featured profiles and posts on PetMeds®’ website and social media.
Celebrate National Pet Month in style by nominating your lovable canine for this prestigious position, and get ready for them to join the ranks of top executives at PetMeds®
Chief Barketing Officer Contests
PetMeds is Searching for its New Chief Barketing Officer
Trend Themes
1. Chief Barketing Officer Trend - This trend creates a potential disruption in the job market and highlights the value of incorporating pets in the workplace.
2. Pet-inclusive Workplace Trend - This trend showcases the importance of building an inclusive workplace and disrupting traditional work culture by incorporating pets in the workforce.
3. C-suite for Pets Trend - This trend suggests that pets have the potential to hold executive positions in companies and that companies can benefit by acknowledging the value of pets in business.
Industry Implications
1. Pet Care Industry - This industry can benefit by exploring more opportunities to incorporate pets in the workforce and promoting pets as valued members of the workforce.
2. Human Resources Industry - This industry can explore new ways to make the workplace more inclusive, decrease stress and anxiety for employees, and enhance overall well-being by incorporating pets in the workforce.
3. PR and Marketing Industry - This industry can benefit by leveraging the power of pets, promoting pet-friendly workplaces, and exploring new marketing strategies that highlight the value of pets in business.