In one of its most unique collaborations to date, KFC has teamed up with Lay's in Thailand for a new product called 'Lay's Chicky Chips.'
The interesting new menu item from KFC Thailand consists of fried chicken tenders encrusted with Lay's Potato Chips. According to promotional images from the new release, the potato chips on the tenders appeared to be of the ridged variety, however, Frito-Lay's doesn't use the Ruffles brand in Thailand. Regardless, the addition of the chips gives the chicken tenders a delightful crunch that makes them extra addictive.
The new Lay's Chicky Chips can be ordered a la carte, as a Chick N' Share, or as part of The Box individual meal from KFC's Thailand locations.
Chip-Crusted Chicken Tenders
KFC is Selling New Lay's Chicky Chips in Thailand
Trend Themes
1. Collaborative Food Products - More collaborations like the KFC and Lay's Chicky Chips can create unique menu and snack offerings that drive sales and customer interest.
2. Incorporating Snacks Into Main Menus - Incorporating snacks like Lay's Potato Chips into main courses like fried chicken tenders can create new menu items that satisfy customer cravings and palate desires.
3. Fried Food Reinvention - Reinventing traditional fried foods with unconventional coatings like Lay's potato chips can create new menu offerings and increase sales for food businesses.
Industry Implications
1. Fast Food - Fast food restaurants can collaborate with snack companies to create new menu plays like KFC's Lay's Chicky Chips.
2. Snack Food - Snack food companies can collaborate with fast food restaurants to create unique products like Lay's Potato Chips encrusted on KFC chicken tenders.
3. Food Manufacturing - Food manufacturers that specialize in snacks can work to create innovative new products for fast food restaurants looking for new menu offerings.