Shampoo company Pert Plus built a shower large enough to fit 150 people in Gurnee, Chicago in hopes of beating two world records: the largest number of people showering simultaneously and the biggest shower built.
Of course the event was PG-rated with all participants clad in bathing suits while soaping up. The shower seemed more like a water park with kids running around and cooling off on what looked like a hot summer’s day.
"We built quite a shower and we hope that these records will stand the test of time," said a spokesperson for Pert Plus. They have yet to confirm if they beat their world records.
Giant Public Showers
Pert Plus Builds Shower for 150 People in Chicago
Trend Themes
1. Large Group Showers - There is an opportunity to create more large group shower experiences, catering to events or occasions where many people need to shower simultaneously.
2. Record-breaking Events - The trend of organizing and participating in record-breaking events can provide opportunities for brands to generate buzz and attract attention.
3. Novel Shower Experiences - Innovative shower designs and experiences can offer a unique selling point for businesses in the hospitality and leisure industry.
Industry Implications
1. Personal Care - Personal care brands can explore creating large group shower experiences for promotional events or brand activations.
2. Event Management - Event management companies can consider incorporating record-breaking attempts as part of their event planning services, offering clients unique and attention-grabbing experiences.
3. Hospitality and Leisure - Hotels, resorts, and water parks can explore designing and implementing novel shower experiences to enhance customer satisfaction and differentiate themselves from competitors.