Sunglass Hut recently partnered with Italian entrepreneur Chiara Ferragni on a new sunglasses collection. The Chiara Ferragni x Sunglass Hut collection features two exclusive silhouettes, the 'COOL EYE,' which comes in four colorways – blue, black, sparkly pink, and pink and the 'BOLD EYE,' which comes in three colors – white, black, and green. These new frames boast contemporary silhouettes that draw inspiration from the early 2000s for a contemporary and avant-garde aesthetic.
Both the COOL EYE and BOLD EYE styles display Chiara’s logo on the outside of both temples and come in a pink sparkly case. Consumers can purchase the new frames on SunglassHut.com and at select Sunglass Hut stores worldwide for $139 USD.
Dynamic Female Entrepreneur Sunglasses
The Chiara Ferragni x Sunglass Hut Capsule Just Launched
Trend Themes
1. Fashionable Sunglasses Collaboration - Opportunity for designers and retailers to form collaborations that merge fashion with practicality to create demand among customers.
2. Vintage-inspired Sunglasses Trends - Opportunity for designers and brands to revamp classic styles with modern twists and market them to customers seeking retro-inspired eyewear.
3. Unique Branding Techniques in Eyewear Marketing - Opportunity for companies to incorporate unique branding techniques, like featuring logos and branding on the outside of temples, to stand out in the competitive eyewear market.
Industry Implications
1. Eyewear Industry - Opportunity for eyewear companies to capitalize on collaborations and vintage-inspired trends to create unique products that stand out in the market.
2. Fashion Industry - Opportunity for fashion businesses to capitalize on the popularity of unique and fashionable eyewear collaborations, and partner with eyewear companies to create fashionable and trendy products.
3. Marketing & Advertising Industry - Opportunity for marketers and advertisers to explore unique branding techniques that differentiate the products and services of eyewear companies in the highly competitive eyewear market.