Groovy Gum Campaigns

The Mentos High Rider Spot Goes on Air

The Video production company Smuggler teamed up with London-based agency BBH (Bartle, Bogle, Hegarty) to create the awesome Mentos High Rider spot for the Mentos chewing gum 3 campaign, which is going on air in Germany this month. The plot shows a few cool guys trying to impress young women with their ’High Rider’ car .

Everything seems to be going swimmingly in the Mentos High Rider spot, until the boys are thwarted by someone with a 'Super-Triple High Rider.' Check out the video to see the stunning transformation of this car after getting a dose of Mentos 3.
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Industry Implications
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2. Automotive - Opportunity for disruptive innovation in designing and developing cutting-edge car technologies and features.
3. Consumer Goods - Opportunity for disruptive innovation in leveraging creative advertising strategies to promote consumer goods.

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