In an effort to cater to consumers looking for products made without the use of artificial ingredients, Chek soda is relaunching with a reformulated recipe and can design. Chek soda is a soft drink brand that has been popular among consumers in the American South since the 1960s. Now the private-label brand is returning to its original recipe by using 100 percent real sugar.
The newly updated Chek soda will be modeled after the original recipe that debuted in stores more than 50 years ago. The new soda recipe will replace artificial additives with more natural ones, such as real sugar instead of other sweeteners. The soda will also come in a newly updated can featuring a retro design that alludes to the brand's long-standing history.
Original Recipe Sodas
Chek Soda is Relaunching with a Reformulated Recipe and Retro Can Design
Trend Themes
1. Clean Label Beverages - The relaunch of Chek soda with a reformulated recipe and no artificial ingredients taps into the trend of consumers seeking clean label beverages.
2. Retro Packaging - The retro can design of Chek soda embraces the trend of nostalgic packaging, creating an opportunity for other beverage brands to tap into consumers' love for vintage aesthetics.
3. Artificial Ingredient Replacement - The use of real sugar instead of artificial sweeteners in the new Chek soda recipe capitalizes on the trend of consumers demanding healthier and more natural alternatives.
Industry Implications
1. Soft Drinks - The relaunch of Chek soda highlights the opportunity for soft drink companies to invest in reformulating their recipes and offering clean label alternatives to meet consumer demand.
2. Private Label Brands - The relaunch of Chek soda as a private-label brand with a reformulated recipe and retro packaging showcases the potential for other private label brands to revitalize nostalgic products in the market.
3. Beverage Packaging - The retro can design of Chek soda presents opportunities for beverage packaging companies to cater to the demand for vintage-inspired and visually appealing packaging.