Chef Michael Symon's expertise is borrowed for Frontgate's new outdoor kitchen set. The leading home furnishing and lifestyle brand partnered with the celebrated American chef to carefully design the new Frontgate Outdoor Kitchen Collection set to launch this spring. The range includes three distinct sets with over 15 modular pieces.
Frontgate aimed to add style, flexibility, and functionality to its customer's alfresco spaces. To promote the launch, Chef Symon will showcase how to set up the outdoor kitchens while sharing expert culinary tips.
In addition, the partners are committing to humanitarian efforts in tandem with their new launch. Frontgate pledged to donate $25,000 to the Michael D. Symon Foundation, w which serves food banks and the Salvation Army in Cleveland.
Outdoor Modular Kitchen Sets
Frontgate Partners with Chef Michael Symon For an Outdoor Range
Trend Themes
1. Outdoor Kitchen Sets - The outdoor kitchen market is ripe for innovation in style, functionality and modularity.
2. Celebrity Collaborations - Collaborating with celebrities adds brand credibility and invites new audiences.
3. Socially Responsible Product Launches - Committing to social causes can help generate more interest and build a positive brand image.
Industry Implications
1. Home Furnishing - Outdoor kitchen sets can be integrated into home furnishing lines to expand product offerings.
2. Food/cooking - Linking outdoor kitchen products with celebrity chefs and culinary influencers could create niche markets.
3. Philanthropy - Collaborating with charities and social organizations can enhance brand reputation and attract socially conscious consumers.