Disney has gone Bollywood with Cheetah Girls One World. Cheetah Girls was already a hit musical franchise with a five year history. Given Disney's international success, an entry into India seemed natural. However, critics and fans a like will be watching this particular expansion closely. Transitioning a hit franchise into a such a revered style does represent a significant move.
Cheetah Girls One World kicks off with three of the shows hopefulls changing their life plans when cast into an Indian musical. The young starlets, Chanel (Adrienne Bailon), Dorinda (Sabrina Bryan) and Aqua (Kiely Williams), were already members of the original Cheetah Girls series.
The actresses spent months in different Indian cities, noting that the cultural experience had a dramatic impact on their lives. Perhaps the movie will also have a dramatic impact on North American fans.
Adrienne Biailon sums it up best, "I think our movie will open some eyes to a whole new culture."
Disney Goes Bollywood
Cheetah Girls One World
Trend Themes
1. Bollywood-inspired Movies - Creating movies that bring Bollywood style and culture to international audiences.
2. Cross-cultural Collaborations - Exploring partnerships and collaborations that bridge different cultures and bring diverse perspectives to entertainment.
3. International Expansion in Entertainment - Expanding successful franchises and entertainment properties to new global markets.
Industry Implications
1. Film and Entertainment - Opportunities to create and showcase Bollywood-inspired content to cater to a growing demand for cross-cultural entertainment.
2. Tourism and Hospitality - Capitalizing on increased interest in Indian culture and locations showcased in movies to attract tourists and create unique travel experiences.
3. Fashion and Merchandise - Creating fashion lines and merchandise inspired by Bollywood styles and incorporating cross-cultural elements.