Cheeky packaging demonstrates an alternative method to branding that does not visually emphasize the particular product within, nor a consistent emblem that can be found throughout the line. What Pearlfisher London decided to do was have a bit of fun with these bottles, jars, containers, tubes and boxes, displaying colorful illustrations that are symbolic of ideas.
These ideas do have some relationship to the individual items within the collection of salon products, yet they will at first appear random and may cause you to stop and consider them. This is part of the success of the strategy, as the silhouettes of moose and chess pieces seem like unusual pictures to be displayed on Cheeky packaging for toiletries and beauty products.
Playfully Symbolic Cosmetics
Cheeky Packaging Displays Eye-Catching Icons for Products that Pop
Trend Themes
1. Symbolic Packaging - Opportunity for brands to use playful and eye-catching symbols on packaging to attract attention and create a unique brand identity.
2. Alternative Branding - Opportunity for companies to move away from traditional branding and explore unconventional methods to stand out in the market.
3. Interactive Packaging - Opportunity to incorporate interactive elements into packaging design, engaging customers and creating a memorable experience.
Industry Implications
1. Cosmetics - Cosmetics industry can leverage symbolic packaging to differentiate their products and appeal to a younger, more playful target audience.
2. Consumer Goods - Consumer goods industry can explore alternative branding strategies to create a unique brand identity and capture consumers' attention in a crowded marketplace.
3. Design and Advertising - Opportunity for design and advertising agencies to develop innovative packaging concepts that incorporate interactive elements, providing a competitive edge to their clients in various industries.