This cheeky World Wildlife Fund (WWF) ad promoted participation in the recent Earth Hour by using a scenario where you'd wish the lights were off.
A photo of a plumber with his fat ass hanging out is coupled with the copy, “Do the world a favor. Turn off the lights.â€
The ad was created by DraftFCB, Toronto, Canada.
Implications - Humorous ads like this appeal to consumers who enjoy being entertained and are especially effective because they don't come off as merely being preachy or self-serving. The viewer instead feels like the company behind the ad made their personal enjoyment a priority and as a result, they are far more inclined to respond positively to whatever product or event that ad promotes.
Cheeky Eco Assvertising
WWF Flashes Asses to Reach the Masses
Trend Themes
1. Humorous Advertising - Leveraging humor in advertising appeals to consumers and avoids preaching or self-serving messages.
2. Entertainment-driven Marketing - Creating ads that entertain consumers increases their positive response to the promoted product or event.
3. Consumer Engagement - Engaging consumers with amusing and relatable content fosters a stronger connection to the brand.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can utilize humor as a strategy to create effective and engaging campaigns.
2. Environmental Organizations - Environmental organizations can employ entertaining ads to encourage participation in eco-friendly initiatives like Earth Hour.
3. Creative Agencies - Creative agencies can explore the use of humor in advertising to captivate audiences and deliver memorable messages.